logo for mackenations food and hospitality agency. the logo spells mackenations

serving up
creative change
& fresh takes

food & hospitality advisors

1

who we are

who
we are

Mackenations is the creative food & hospitality agency led by Joe Macken a hospitality veteran who created and led multi-award wining restaurants with independent concepts. He knows what works, and through bitter experience - what doesn’t. We offer quick, effective guidance for nimble solutions, that actually work.

2

what's the story

what's
the
story

Our standard offering is at a guaranteed set project fee over a set time period. This is agreed at an initial meeting, based on the scale of the business and the challenge ahead. We believe in getting it all out on the table, the good, the bad and the ugly, as only then can we scheme effectively, together. By the end of this process, you’ll have a much clearer idea of what needs to happen, and how. And, for next steps, we can help too!

3

what we do

what
we do

Sounding Board

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Heading up or starting up a hospitality business can be isolating. So many moving parts, decision making and being on call 24 hours a day. It’s important to be able to talk openly and in confidence with someone outside your business, but who knows your business. Too often we can’t see the wood for the trees! An outside take is crucial and can be invaluable.

New Concepts

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Fresh projects should make sense from the front door to the back, and concept to customers, to margins to income. There’s no end of food ideas, but not all are on the right track from the start. We know and understand the importance of trends, location, messaging and more. Great concepts have stalled without outside creative input.

On Going Strategy

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In real life times evolve, things get stale, the vibe gets old.  But it’s not always necessary to completely start over and it’s never the best use of your time to spend hours listening to fancy proposals. We understand time and financial pressures and know that almost any business can be improved, whether in terms of efficiency, quality or profit, or all of the above!  We take a very practical approach. We get to know your business, we ask questions, we challenge assumptions, and we know industry best practice. We’ll get you to where you want to be.

Black Book

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If we don’t have the answer, we know someone who will. Our black book is extensive and we can make introductions to bring the best suppliers, growers and farmers, professional services and skills to your business. We’re in this because we love it! And we want you to love it too!

End Game

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There are lots of reasons businesses get into trouble, and if you haven’t avoided it by the time we talk, we can help you to be the business that survives, and aims to thrive. Having experience in restructuring to survive and grow and also closing businesses we have first hand experience. Move quickly and efficiently with the right advice, and you stand the best chance of securing future success.

4

who we are

get in
touch

Book in a 15 minute free meeting at a time that suits you and let’s get the ball rolling.

Say hello and we will get back to you within 24 hours
hello@mackenations.agency

say hello